She’s done it again – Rihanna’s Creeper silhouette in collaboration with PUMA is being honoured with the title “Shoe of the Year” by Footwear News (FN).
Rihanna will snag the crown from previous winner Kanye West at the 30th FN Achievement Awards. Kanye was celebrated last year for his adidas Originals YEEZY 350 Boost.
Three hours: That’s how long it took for Rihanna’s first shoe for Puma — the Creeper — to sell out when it debuted last fall and it continued to gain momentum during this year.
Fenty x Puma Creeper
The Barbadian pop singer joins the ranks of other winners Paul Andrew (Designer of the Year Award), Iris Apfel (Icon Award), Aldo Bensadoun (Lifetime Achievement Award), fashion maven at Bergdorf Goodman Linda Fargo (Hall of Fame Inductee), and adidas North America president Mark King (Person of the Year Award).
In response, Rihanna commented:
“In my wildest dreams, I never would have imagined an honour like ‘shoe of the year.’ It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the creeper.”
FN selects the shoe of the year based on retail sales, consumer feedback, social media prowess and overall buzz. The award has been handed out just three times: Kanye West took it home last year and accepted it in person with a heartfelt and funny 20-minute speech about his fashion rise and hit Yeezy Boost 350 sneaker with Adidas. In 2014, tennis legend Stan Smith was on hand to accept the prize for his own hot signature shoe with Adidas.
“Shoe of the Year is the most coveted award because it truly reflects industry dominance,” said Michael Atmore, FN’s editorial director. “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”
If you missed Kanye West’s epic speech from last year’s Footwear News Achievement Awards, check it out below.