Home Beauty Here’s What You Need To Know About SEPHORA’s New Opening at ION
Here’s What You Need To Know About SEPHORA’s New Opening at ION

Here’s What You Need To Know About SEPHORA’s New Opening at ION


If you hadn’t heard, Sephora ION has reopened its flagship store at Basement 2 of ION Orchard earlier today at 12pm (July 22).


Image courtesy of Melissa Heng @ Straits Times

Exclusive merchandise and vouchers were available to the first 1000 customers in line, with gift vouchers up to $100 given to the first 50. Hardcore beauty fans had even queued up since Thursday night to secure these attractive deals.


These are just some of the anticipated launches at this outlet:


Urban Decay Vice Lipstick

from Urban Decay

Rejoice, this outlet is the first in Asia to carry this product! Boasting over 100 shades and 6 finishes, each of this lipstick is going for $29 so be one of the first few to get your hands on these Sephora exclusives.

Kat Von D Launch

kat von d 2

The cult makeup brand has finally arrived and you can definitely find them here! Flash makeovers by the Artistry Team will be hanging around and you can also receive a complimentary mini tattoo liner in Trooper (Satin Black) with the purchase of 2 or more Kat Von D products. You can click here if you need a guide to some of the more popular Kat Von D products.

But that’s not all, Kat Von D herself will be making a guest appearance at this very outlet tomorrow (July 22) from 2pm onwards.

kat von d

Go Pro Makeup

Adopting a “Sushi Bar” concept, you can visually select ‘food’ items form a moving conveyor belt with bento boxes of makeup looks. Plus, you can enjoy some exclusive opening specials like 3-days worth of Step 1 samples or a Starter Kit worth $60 when you purchase $200 worth of Make Up For Ever products.


Other Exclusive Brands

  • Cover|FX

    cover fx
    from Cover | FX

Their philosophy: Great Beauty Begins With A Great Foundation. Cover FX makeup products ensures that your skin receives the sufficient coverage it needs while not compromising on your complexion! With formulas developed the supervision of dermatologists and clinically tested, be sure to check this brand out for a healthy complexion.

from Zoeva

ZOEVA has a wide variety of quality makeup brushes and brush sets, complete with complexion and colourful eye makeup. You can experience their vegan or natural hair handmade brushes and the high pigmented, long-lasting colors with a matt finish or metallic shin

  • Abercrombie & Fitch First Instinct Fragrance

a&f fragrance

First Instinct will be launched here too. Perfumer, Phillippe Romano, said: “I wanted to create a modern fragrance that balances both the fresh elements of fougère with oriental warmth. All the notes together, create a scent with worldwide appeal for the Abercrombie & Fitch man and beyond.” First Instinct, an oriental fougère, is for “the confident man who is not afraid to express his feelings.”


What are you waiting for?

Pay a visit to this new Sephora branch at B2 #09-15 ION Orchard (just a small walk from Orchard MRT), opening from 10am to 10pm daily.

Click here to visit Sephora’s Facebook page for more news!

Vanessa Freeflowy human being with a love for writing


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